ADS TRACKED

LINES OF ANALYTICS

AD SPEND TRACKED

USER RESPONSES

ANALYTICOWL PROCESS

AnalyticOwl’s Attribution Analytics uses Artificial Intelligence to deliver usable advertising data – specific to a single advertiser. Track and evaluate response based on primary data. Identify what works and do more of it.

ADVERTISE

TV/Radio Campaign

ANALYZE

Advertising Analytics

OPTIMIZE

Creative and Schedule

MONETIZE

Increase Traffic, Leads and Revenue

Master Your Marketing/

If the old adage that ‘only 50% of your marketing is working, you just don’t know which 50%’ applies to you, it is time for a change. Let’s make sure 100% of your marketing is working. For the first time, you can track Broadcast Media like Digital Media and identify what is motivating your audiences to take action.

 

AnalyticOwl’s Attribution Analytics uses Artificial Intelligence to deliver usable advertising data – specific to a single advertiser. Make informed decisions based on actionable data insights. No more guessing, no more assumptions.

 

The first platform to track Live Read Endorsements in addition to traditional recorded ad spots, AnalyticOwl can provide information on the ads, and type of ads, best suited to motivate your audience to take action!

Test Creative

Compare the response to multiple messages to see what resonates with your audience.

Test Schedule

Compare multiple dayparts and timeframes to learn when your audiences will respond.

Programs

Compare performance during shows to learn what your audience is watching

Roadmap for Success

Incremental optimization based on response provides a clear plan for what to do next.

THE INDUSTRY LEADING, FIRST-TO-MARKET
PLATFORM FOR MEDIA ANALYTICS AND ATTRIBUTION

CREATED BY ADVERTISERS

Built By An Advertiser to Increase Response and Revenue

PROVEN INSIGHTS

From Thousands of Advertisers Across the United States

ADOPTED BY MEDIA

First Platform Adopted By Major Media Companies

USABLE DATA

Understandable Insights Provide a Clear Roadmap for Success

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ADVERTISE WISELY WITH ANALYTICOWL

TEST YOUR MESSAGE

What works better, 20% Off or Free Shipping? Track response to both and you’ll know. Make sure your promotions are driving response.

A/B MEDIA TESTING

Does your audience respond better to a male voice or female voice? Split one ad into multiple versions to test differentiators.

CROWDSOURCE YOUR CREATIVE

Tracking response turns every ad into a giant focus group. Let your customers and clients tell you what they want to hear.

TEST YOUR MESSENGER

Will your audience respond better to a male voice or female voice? Live or Recorded? AnalyticOwl was the first platform to track Live Endorsements alongside Pre-Recorded Spots.

AUDIENCE TARGETING

Focus creative messages on specific market segments or products/services. Optimize per station, show, market or customer.

GEO-FENCE RESULTS

Track marketing response and optimize for each Geographic area in which you operate. Find the messages that resonate in each region.

SCHEDULE INSIGHTS

When are your audiences most likely to respond? Test dayparts, shows, days of the week, weeks of the month and seasonality throughout the year.

PRIMARY DATA

No more secondary data based on tiny sample sizes. Insights based on what you are doing in the marketplace and the impact on your business.

EASY TO GET STARTED

Quick, simple connection process makes on-boarding easy. Tracking your media performance has never been easier or more accurate.

8 MINUTE ATTRIBUTIONSM
by AnalyticOwl

AnalyticOwl’s unique, proprietary software was the first-to-market platform that provides real accountability and tracking for broadcast advertising (Radio, Television, Cable, Network, and more). The first platform to track Live Read Endorsements alongside pre-recorded spots, AnalyticOwl’s methodology has seen proven success across thousands of advertiser and millions of ad spots.

AnalyticOwl’s unique, 8 Minute AttributionSM proprietary software measures spikes in website traffic within an 8 Minute Window directly after a commercial airs on TV or Radio.

8 Minute AttributionSM software measures many digital metrics within the 8-minute window, including website and search traffic minute-by-minute instead of the hourly traffic typically measured with online web analytics services.

8 Minute AttributionSM has been determined to be an effective measurement window for broadcast commercials that have aired on TV and/or Radio.

AnalyticOwl’s 8 Minute AttributionSM software, to date, has measured billions of responses to millions of broadcast commercials aired by thousands of advertisers across hundreds of markets.

ANALYTICOWL
WORKS WITH

All Radio/TV Stations and Providers

ABC

Alpha Media

AT & T

Beasley

Bonneville

BrightHouse

CBS

Century Link

Clear Channel

Cox Media Group
Charter
Comcast
Cumulus
DirecTV
Dish
Entercom
ESPN
Fox
Gannett
Graham
Gray
Hearst
Heartland
Hubbard
iHeart
NBC
Nexstar
Radio One
Raycom
Scripps
Sinclair
SiriusXM
Sky
Time Warner
Townsquare
Tribune
Univsion
Warner Bros.
Young

All Radio/TV Schedules

WideOrbit

Strata
LandmarkOSI

Marketron

All Website and Analytics Providers

Google Analytics

Omniture / Adobe

WordPress

Drupal

Joomla

Wix

Weebly

SquareSpace

GoDaddy