Providing End-to-End Web, Search, Foot Traffic, Sales Attribution Automation
LINES OF ANALYTICS
AD SPEND TRACKED
AnalyticOwl’s Attribution Analytics uses Artificial Intelligence to deliver downloadable advertising data – specific to a single advertiser. Track and evaluate response based on primary data. Data at a Glance – Identify what works and do more of it.
Master Your Marketing/
If the old adage that ‘only 50% of your advertising is working, you just don’t know which 50%’ applies to you, it is time for a change. Find out which 50% is working with Analyticowl, and let’s make sure it is closer to 100%. For the first time, you can track Broadcast Media like Digital Media and identify what is motivating your audiences to take action.
AnalyticOwl’s Attribution Analytics uses Artificial Intelligence to deliver downloadable advertising data via the cloud – specific to a single advertiser. Make informed decisions based on actionable data insights. No more guessing, no more assumptions.
The first platform to track Live Read Endorsements in addition to traditional recorded ad spots, AnalyticOwl can provide information on the ads, and type of ads, best suited to motivate your audience to take action!
ANALYTICOWL IS THE INDUSTRY LEADING, FIRST-TO-MARKET
PLATFORM FOR MEDIA ANALYTICS AND ATTRIBUTION
Introducing Another Industry First: PodcastOwl
PodcastOwl is an industry first podcast attribution product that allows publishers and AE’s to generate simple to understand ad reports to prove podcast ad performance.
You now have a solution to prove podcast ad performance. No more guessing about podcast advertising response. View podcast attribution by launch date, show, episode and ad placement.
VPA-Visits Per AiringSM
VPA-Visits Per AiringSM is our proprietary metric for evaluating response on a per-airing basis for aired ad spots. It provides a true ‘apples-to-apples’ comparison of ad spots, dayparts, days of week, etc, taking frequency into consideration, allowing an accurate comparison between a spot that aired 25 times and a spot that aired 100 times.
8 Minute AttributionSM by AnalyticOwl
AnalyticOwl’s unique, proprietary software was the first-to-market Data Analytics Platform that provides real accountability and tracking for broadcast advertising (Radio, Television, Cable, Network, and more). The first platform to track Live Read Endorsements alongside pre-recorded spots, AnalyticOwl’s methodology has seen proven success across thousands of advertiser and millions of ad spots.
All Radio/TV Stations and Providers
AT & T
All Radio/TV Schedules
All Website and Analytics Providers
Omniture / Adobe