LINES OF ANALYTICS
AD SPEND TRACKED
AnalyticOwl’s Attribution Analytics uses Artificial Intelligence to deliver usable advertising data – specific to a single advertiser. Track and evaluate response based on primary data. Identify what works and do more of it.
Master Your Marketing/
If the old adage that ‘only 50% of your marketing is working, you just don’t know which 50%’ applies to you, it is time for a change. Let’s make sure 100% of your marketing is working. For the first time, you can track Broadcast Media like Digital Media and identify what is motivating your audiences to take action.
AnalyticOwl’s Attribution Analytics uses Artificial Intelligence to deliver usable advertising data – specific to a single advertiser. Make informed decisions based on actionable data insights. No more guessing, no more assumptions.
The first platform to track Live Read Endorsements in addition to traditional recorded ad spots, AnalyticOwl can provide information on the ads, and type of ads, best suited to motivate your audience to take action!
THE INDUSTRY LEADING, FIRST-TO-MARKET
PLATFORM FOR MEDIA ANALYTICS AND ATTRIBUTION
8 MINUTE ATTRIBUTIONSM
AnalyticOwl’s unique, proprietary software was the first-to-market Data Analytics Platform that provides real accountability and tracking for broadcast advertising (Radio, Television, Cable, Network, and more). The first platform to track Live Read Endorsements alongside pre-recorded spots, AnalyticOwl’s methodology has seen proven success across thousands of advertiser and millions of ad spots.
All Radio/TV Stations and Providers
AT & T
All Radio/TV Schedules
All Website and Analytics Providers
Omniture / Adobe
VPA-Visits Per Airing
VPA-Visits Per Airing is our proprietary metric for evaluating response on a per-airing basis for aired ad spots. It provides a true ‘apples-to-apples’ comparison of ad spots, dayparts, days of week, etc, taking frequency into consideration, allowing an accurate comparison between a spot that aired 25 times and a spot that aired 100 times.