MEDIA METRICS
THAT MATTER

View-through media attribution – from broadcast to digital and everything in between.

 

Find the driving force behind your website traffic.

 

Let your audience tell you what motivates them to respond, and when they are most likely to do so.

ADVERTISE

Radio/TV/Digital

Run your Radio, Television and Digital Campaigns.

ANALYZE

Data-Driven Anlysis

Smart Attribution Built by Advertisers. Evaluate each message, daypart and program to determine what will be most impactful.

OPTIMIZE

Creative, Schedule, Programs

Tweak the creative, schedule and placement based on audience response and insights from your primary data.

MONETIZE

Increase Traffic, Leads and Revenue

Relate your media response directly to increases in revenue by generating more web traffic, leads, calls, foot traffic and sales.

Find Your Audience - Drive Response/

Who is your audience? What motivates them to take action? Do you know whether your 20%-off sale would drive more response than free shipping? Would it work better in a male voice or female voice? Stop guessing. Let your audience tell you!

 

Tracking response based on user interactions and your primary data provides insights that will help you understand your customers/clients and learn how to reach them more effectively and efficiently. Optimize your creative messages and ad placement based on what actually works. More response means more leads and more revenue.

 

Make informed decisions based on actionable data insights. No more guessing, no more assumptions.

Test Creative

Compare the response to multiple messages to see what resonates with your audience.

Test Schedule

Compare response across multiple dayparts and timeframes.

Test Programs

Compare performance during shows to learn what your audience is watching

Endorsements

Are your on-air and/or celebrity endorsements driving engagement?

THE INDUSTRY LEADING, FIRST-TO-MARKET
PLATFORM FOR MEDIA ANALYTICS AND ATTRIBUTION

CREATED BY ADVERTISERS

Built By An Advertiser to Increase Response and Revenue

PROVEN INSIGHTS

From Thousands of Advertisers Across the United States

ADOPTED BY MEDIA

First Platform Adopted By Major Media Companies

USABLE DATA

Understandable Insights Provide a Clear Roadmap for Success

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ADVERTISE WISELY WITH ANALYTICOWL

TEST YOUR MESSAGE

What works better, 20% Off or Free Shipping? Track response to both and you’ll know. Make sure your promotions are driving response.

A/B MEDIA TESTING

Does your audience respond better to a male voice or female voice? Split one ad into multiple versions to test differentiators.

CROWDSOURCE YOUR CREATIVE

Tracking response turns every ad into a giant focus group. Let your customers and clients tell you what they want to hear.

TEST YOUR MESSENGER

Will your audience respond better to a male voice or female voice? Mature or young? Hard sell or genuine conversation?

AUDIENCE TARGETING

Focus creative messages on specific market segments or products/services. Optimize per station, show, market or customer.

GEO-FENCE RESULTS

Track marketing response and optimize for each Geographic area in which you operate. Find the messages that resonate in each region.

SCHEDULE INSIGHTS

When are your audiences most likely to respond? Test dayparts, shows, days of the week, weeks of the month and seasonality throughout the year.

PRIMARY DATA

No more secondary data based on tiny sample sizes. Insights based on what you are doing in the marketplace and the impact on your business.

EASY TO GET STARTED

Quick, simple connection process makes on-boarding easy. Tracking your media performance has never been easier or more accurate.

CONTACT US