SUCCESS FROM REAL
AUDIENCE INSIGHTS

Identify opportunities based on insights from real data. Put those insights into play. Track and evaluate response based on primary data. Identity what works and do more of it. It really is that simple.

 

Learn alongside your client what works for their audiences and their business. You don’t have to know the answer, you just have to know the right questions.

 

Justify and track broadcast via digital tracking heuristics.

 

Extend and enrich engagement with your clients.

ACQUIRE

Radio/TV/Digital

Open doors and close deals by offering unique results-based insights and reporting elements for your clients’ Radio, Television and Digital Campaigns. Differentiate yourself from competition by focusing on real results based on primary data.

INSPIRE

Data-Driven Anlysis

Leverage response-driven insights from thousands of advertisers to help your clients achieve their goals. Provide the platform that empowers them to learn more about their clients/customers and what motivates those audiences to take action.

ANALYZE

Creative, Schedule, Programs

Evaluate each message, daypart and program to determine what will be most impactful for your clients. Tweak the creative, schedule and placement based on audience response and insights from primary data sources.

RETAIN

Foster Long-Term Relationships

Create a decision-support system based on real response data for each of your clients. Long-term A/B testing strategies extend and enrich your engagements.

Know the Questions, Learn the Answers/

You don’t have to have all the answers at the start of a campaign. If you ask the right questions, the answers will come. Regardless of experience and knowledge, until a media plan is put into the marketplace, it is all just an educated guess. Let your clients’ target audiences tell you the answers. They’ll tell you what they want to hear and what will motivate them to respond. Be the trusted resource that helps you clients learn real insights based on primary data.

 

Tracking response based on user interactions and primary data provides insights that will help you understand your clients’ audiences and learn how to reach them more effectively and efficiently.

 

Make informed decisions based on actionable data insights. No more guessing, no more assumptions.

Test Creative

Compare the response to multiple messages to see what resonates with your audience.

Test Schedule

Compare response across multiple dayparts and timeframes.

Test Programs

Compare performance during shows to learn what your audience is watching

Endorsements

Are your on-air and/or celebrity endorsements driving engagement?

THE INDUSTRY LEADING, FIRST-TO-MARKET
PLATFORM FOR MEDIA ANALYTICS AND ATTRIBUTION

CREATED BY ADVERTISERS

Built By An Advertiser to Increase Response and Revenue

PROVEN INSIGHTS

From Thousands of Advertisers Across the United States

ADOPTED BY MEDIA

First Platform Adopted By Major Media Companies

USABLE DATA

Understandable Insights Provide a Clear Roadmap for Success

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ADVERTISE WISLEY WITH ANALYTICOWL

TEST YOUR MESSAGE

What works better, 20% Off or Free Shipping? Track response to both and you’ll know. Make sure your promotions are driving response.

A/B MEDIA TESTING

Does your audience respond better to a male voice or female voice? Split one ad into multiple versions to test differentiators.

CROWDSOURCE YOUR CREATIVE

Tracking response turns every ad into a giant focus group. Let your customers and clients tell you what they want to hear.

TEST YOUR MESSENGER

Will your audience respond better to a male voice or female voice? Mature or young? Hard sell or genuine conversation?

AUDIENCE TARGETING

Focus creative messages on specific market segments or products/services. Optimize per station, show, market or customer.

GEO-FENCE RESULTS

Track marketing response and optimize for each Geographic area in which you operate. Find the messages that resonate in each region.

SCHEDULE INSIGHTS

When are your audiences most likely to respond? Test dayparts, shows, days of the week, weeks of the month and seasonality throughout the year.

PRIMARY DATA

No more secondary data based on tiny sample sizes. Insights based on what you are doing in the marketplace and the impact on your business.

EASY TO GET STARTED

Quick, simple connection process makes on-boarding easy. Tracking your media performance has never been easier or more accurate.

CONTACT US