TRACK BROADCAST MEDIA LIKE DIGITAL MEDIA

Invest in your client success to extend engagements and enrich relationships.

 

View-through media attribution – from broadcast to digital and everything in between.

 

Attribution Analytics using Artificial Intelligence to deliver usable advertising data – specific to a single advertiser.

ACQUIRE

Radio/TV/Digital

Open doors and close deals by offering accountability and real insights. Differentiate from your competition.

ANALYZE

Data-Driven Anlysis

Smart Attribution Built by Advertisers. Evaluate each message, daypart and program to determine what will be most impactful.

OPTIMIZE

Creative, Schedule, Programs

Tweak creative, schedule and placement based on audience response and insights from primary data. Help your clients understand what works and when to maximize impact.

MONETIZE

Extend and Enrich Relationships

Retain and enrich client relationships by relating media response directly to increases in revenue through increased web traffic, leads, calls, foot traffic and sales.

Change the Conversation/

For the entire history of broadcast media, you’ve been forced to have conversations based on third-party data sources that approximate reach. Change your conversations with your clients by focusing on RESPONSE.

 

Track Broadcast Media like Digital Media and identify what is motivating your audiences to take action based on client creative. Tracking response through user interactions and clients’ primary data provides insights that will help you extend engagements and enrich your relationships with advertisers.

 

Stand out by offering the accountability of digital on proven broadcast platforms, while providing insights that will increase the effectiveness and efficiency of your clients’ campaign.

 

Don’t just prove it…improve it.

Open Doors

Have real conversations with clients who haven’t considered Broadcast for years because it ‘can’t be tracked’

Close Deals

Gain a competitive advantage in your markets by being the group that can prove impact and success.

Increase Share

Provide insights and methodologies that help clients consistently improve performance. Give advertisers a unique reason to move money.

Attrition Insurance

If you can prove impact and improve performance on a consistent basis, why would an advertiser ever leave? Optimization and accountability fosters long-term relationships.

THE INDUSTRY LEADING, FIRST-TO-MARKET
PLATFORM FOR MEDIA ANALYTICS AND ATTRIBUTION

CREATED BY ADVERTISERS

Built By An Advertiser to Increase Response and Revenue

PROVEN INSIGHTS

From Thousands of Advertisers Across the United States

ADOPTED BY MEDIA

First Platform Adopted By Major Media Companies

USABLE DATA

Understandable Insights Provide a Clear Roadmap for Success

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ADVERTISE WISLEY WITH ANALYTICOWL

TEST YOUR MESSAGE

What works better, 20% Off or Free Shipping? Track response to both and you’ll know. Make sure your promotions are driving response.

A/B MEDIA TESTING

Does your audience respond better to a male voice or female voice? Split one ad into multiple versions to test differentiators.

CROWDSOURCE YOUR CREATIVE

Tracking response turns every ad into a giant focus group. Let your customers and clients tell you what they want to hear.

TEST YOUR MESSENGER

Will your audience respond better to a male voice or female voice? Mature or young? Hard sell or genuine conversation?

AUDIENCE TARGETING

Focus creative messages on specific market segments or products/services. Optimize per station, show, market or customer.

GEO-FENCE RESULTS

Track marketing response and optimize for each Geographic area in which you operate. Find the messages that resonate in each region.

SCHEDULE INSIGHTS

When are your audiences most likely to respond? Test dayparts, shows, days of the week, weeks of the month and seasonality throughout the year.

PRIMARY DATA

No more secondary data based on tiny sample sizes. Insights based on what you are doing in the marketplace and the impact on your business.

EASY TO GET STARTED

Quick, simple connection process makes on-boarding easy. Tracking your media performance has never been easier or more accurate.

CONTACT US