TRACK BROADCAST MEDIA LIKE DIGITAL MEDIA
Invest in your client success to extend engagements and enrich relationships.
View-through media attribution – from broadcast to digital and everything in between.
Attribution Analytics using Artificial Intelligence to deliver usable advertising data – specific to a single advertiser.
Change the Conversation/
For the entire history of broadcast media, you’ve been forced to have conversations based on third-party data sources that approximate reach. Change your conversations with your clients by focusing on RESPONSE.
Track Broadcast Media like Digital Media and identify what is motivating your audiences to take action based on client creative. Tracking response through user interactions and clients’ primary data provides insights that will help you extend engagements and enrich your relationships with advertisers.
Stand out by offering the accountability of digital on proven broadcast platforms, while providing insights that will increase the effectiveness and efficiency of your clients’ campaign.
Don’t just prove it…improve it.
THE INDUSTRY LEADING, FIRST-TO-MARKET
PLATFORM FOR MEDIA ANALYTICS AND ATTRIBUTION
VPA-Visits Per Airing
VPA-Visits Per Airing is our proprietary metric for evaluating response on a per-airing basis for aired ad spots. It provides a true ‘apples-to-apples’ comparison of ad spots, dayparts, days of week, etc, taking frequency into consideration, allowing an accurate comparison between a spot that aired 25 times and a spot that aired 100 times.
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