Updated: 1/1/2017

FISCOWL, LLC (and AnalyticOwl.com) Advertising metrics derived from matching time stamped website data against time stamped advertising data are designed to be used for estimating purposes only, and accuracy is not guaranteed. FISCOWL, LLC does not guarantee the accuracy of any information available on this site, and is not responsible for any errors, omissions, or misrepresentations. The user acknowledges that FISCOWL, LLC is providing the means to ‘match’ time stamped information and not the resulting data, as FISCOWL, LLC has no control over the availability or accuracy of data that is uploaded or imported to create Advertising metrics. The user agrees there is no monetary or non-monetary remediation owed by FISCOWL, LLC to the user at any time, directly or indirectly, for any reason, as a result of errors or omissions experienced while using AnalyticOwl’s advertising analytics dashboard.


Advertising metrics do not have the ability to quantify the value of any advertising for any business, product or service and should be used with the knowledge that there is always a degree of error to any advertising metrics. To make an informed decision about changing advertising budgets or schedules may require additional information such as market, audience or ratings data which are not gathered by FISCOWL, LLC. Google Analytics data is used to calculate the number of users, new users and sessions in each minute throughout each day. The advertising analytics are the total of the number of users or new users within the 8-minute tracking window that begins when each ad spot airs. Lift is the comparison of the advertising analytics against the total web sessions in any given date range. Information provided is always subject to change at any time and without prior notice. Advertisers, Ad Agencies, Media Buyers, Media Companies understand that all information provided are estimates and should be used with the express understanding that any advertising decisions should be based on a multitude of factors that FISCOWL, LLC does not capture. FISCOWL, LLC does not guarantee or warrant any of the information obtained as a result of using the AnalyticOwl advertising analytics service.