As the Founders and Leaders in Broadcast Analytics, we specialize in solutions that change the way we think about advertising. From Web Lift to Foot Traffic, Live Read Endorsements to Podcasts, Exposure to Conversion, our products and services change the conversation between Advertiser, Agency, and Media Company.
AnalyticOwl is the Industry Standard Broadcast Attribution Platform that shows proof of ad campaign performance and helps advertisers and ad agencies optimize ad campaigns through creative and schedule metrics.
Detailed Analytics shows additional website, search, social, referring, page view, keyword and quality metrics to help fix the misattribution that exists in advertising.
AnalyticOwl ingests post log ‘aired’ data and matches to advertisers’ own website metrics by the minute. Advertisers now know the response impact of broadcast advertising and the difference between on-air and off-air website traffic and engagement.
AnalyticOwl tracks TV and Radio advertising like digital advertising.
DirectionOwl is a breakthrough in attribution that demonstrates how broadcast advertising drives increased foot traffic.
DirectionOwl establishes a geo-fence around your advertiser’s physical location(s) and tracks visitors. You’ll see which ads drive the best response which helps in closing new business and up-selling existing clients.
270+ million mobile devices tracked.
DirectionOwl couples with AnalyticOwl to provide an even better understanding of the overall impact of broadcast advertising, proving that broadcast not only drives search and website traffic, but also foot traffic visits to physical locations.
AEs can show data as a gateway to other metrics.
Not reliant on Google Analytics – just add an address in the AnalyticOwl dashboard
NumericOwl & AcquisitionOwl
NumericOwl shows advertisers the attribution benchmarks for other advertisers in the same industry. Drawing insights from over 3 billion responses to millions of broadcast ads, you’ll be able to recommend formats, creative, dayparts and more that will get more response.
With AcquisitionOwl you’ll also be able to provide advertisers an ‘Expected Return’ based on their own conversion metrics and historical ad campaign metrics.
NumericOwl addresses the results question right up front. You’ll be able to show a prospect the spikes in web traffic that others in their industry have seen and the strategies used to achieve them. This helps not only in closing deals, but also in establishing achievable benchmarks.
Ad Reports with automated ‘Consider More’ insights and suggestions for broadcast attribution. AI insights based on actual results and industry benchmarks from NumericOwl. DecisionOwl highlights ad campaign success.
More intuitive, self-serve reporting.
An ad report is only as good as the insight it provides. Retention and growth come from identifying what’s working and optimizing campaigns using attribution insights. DecisionOwl generates these insights automatically, making every seller into an instant data expert.
InformOwl is an easy to implement widget that automatically plays current audio or video spots on an advertiser’s website.
InformOwl works on any device, including mobile website, and automatically syncs with an advertiser’s on-air schedule, so spots automatically expire when on air ad campaign ends.
InformOwl provides a powerful way to deepen relationships with your advertisers. By providing a widget that will play their own timely ad spots on their own websites, all while providing customer leads to the advertiser.
Raises Station(s) profile to wider online advertiser audience and provides advertiser with credibility of being a broadcast advertiser.
ConversationOwl is a creative help tool that account executives and managers can use to help advertisers find ‘their unique brand voice’ quickly. It outputs a Creative Test Plan, or you can search creatives that drive response for any industry category or market with pre-made creatives ready to customize.
Extend campaigns by A/B testing creative components over a longer, more valuable timeframe.
Creative ideas get prospective advertisers excited. By equipping your sales teams with a tool that helps them prepare for calls, collaborate on creative during calls, and generate new ideas for existing clients, you win more business and streamline the creative development process.
Every media company aims to have a unified ad report of all the advertising products offered.
Via IntergrationOwl, a simple one-time set-up can provide ad agencies and advertisers with a list of available data to include into an ad report – from Google Ads, Twitter Ads, Facebook Ads, LinkedIn Ads, Bing Ads to AdRoll, The Trade Desk, Triton, Outbrain, CallSource and DialogTech.
It’s always a challenge to present cohesive unified data in one dashboard when different metrics are evident.
IntegrationOwl importantly unifies all kinds of advertising and marketing data, broadcast and digital, into one dashboard for easy ingestion and use.
Linking multiple data sets leads to important cross channel attribution metrics.
TechnicOwl is a streamlined process for AE’s to re-sell and up-sell website services.
A simple form in the AnalyticOwl dashboard has a summary overview of website services offered which can be sold, up-sold or included with a media buy.
A good converting website that funnels customers from browsers to shoppers to buyers is vital for successful attribution and the best ROI.
Many websites lack professionalism, responsiveness, good SEO or pathways to move customers to take action and convert to a form fill, appointment or sale.
PodcastOwl is an industry first podcast attribution product that allows publishers and AE’s to generate simple to understand ad reports to prove podcast ad performance.
Podcast listening is challenging based on the fact any single individual can download a podcast and listen at any time.
However, we do know that approx. 80% of downloads happen within 48 hours of launch. This creates a large sample size with possibility to measure responses to websites and the resulting website and search lift from podcast advertising.
Link Google Analytics to PodcastOwl to see attribution metrics and encourage incremental ad spend and podcast ad retention.
A streamlined sales app with a simple step-by-step interface that enables account executives to generate and refine proposals on the spot.
TacticOwl can be skinned for your stations and provide email proposal summaries to your clients in real time. Plus it can be integrated with CRM tools like Salesforce.
The traditional method of going back to the office to author a proposal can lead to a prospect going cold. By creating and refining proposals on the spot, while a customer is engaged and interested, your chances of closing the sale increase dramatically.
TacticOwl enables AE’s to sell ad packages based on margin and client goals.