CHANGING BROADCAST
MEDIA CONVERSATIONS

As the Founders and Leaders in Broadcast Analytics, we specialize in solutions that change the way we think about advertising. From Web Lift to Foot Traffic, Live Read Endorsements to Podcasts, Exposure to Conversion, our products and services change the conversation between Advertiser, Agency, and Media Company.

AnalyticOwl

Web Attribution

The Industry Standard in Broadcast Advertising Measurement and Optimization. What is motivating your audiences to respond?

DirectionOwl

Foot Traffic Attribution

How is your media campaign impacting foot traffic to your location(s). Data from over 270 Million devices!

NumericOwl

Aggregated Industry-Based Benchmarks

Drawing insights from over 3 billion responses to millions of broadcast ads, NumericOwl provides industry-based response benchmarks.

DecisionOwl

Unified Reports and Automated Insights

Ad Reports with automated ‘Consider More’ insights and suggestions for broadcast attribution. AI insights based on actual results and industry benchmarks.

InformOwl

On-Demand Play of Ad Spots on Client Websites

Easy-to-implement widget that automatically plays current audio or video spots on an advertiser’s website.

ConversationOwl

Creative A/B Testing Plan Builder

Output effective Creative A/B Testing Plans to help advertisers unlock the key to driving audience response.

IntegrationOwl

Unified Ad Reports

Unify all kinds of advertising and marketing data – broadcast and digital – into one dashboard for easy ingestion and use.

TechnicOwl

Custom Website Development

A streamlined process for AE’s to re-sell and up-sell website services. Ensure that a good media campaign is supported by a good advertiser website.

TacticOwl

Streamlined Sales App

A streamlined sales app with a simple step-by-step interface that enables account executives to generate and refine proposals on the spot

AnalyticOwl/

AnalyticOwl is the Industry Standard Broadcast Attribution Platform that shows proof of ad campaign performance and helps advertisers and ad agencies optimize ad campaigns through creative and schedule metrics.

 

Detailed Analytics shows additional website, search, social, referring, page view, keyword and quality metrics to help fix the misattribution that exists in advertising.

 

AnalyticOwl ingests post log ‘aired’ data and matches to advertisers’ own website metrics by the minute.  Advertisers now know the response impact of broadcast advertising and the difference between on-air and off-air website traffic and engagement.

 

AnalyticOwl tracks TV and Radio advertising like digital advertising.

Drive Revenue

AnalyticOwl helps increase revenue, close deals, retain business and win back cancelled advertisers.

Proven Attribution Model

Proven attribution methodology has tracked billions of responses to millions of ad spots from thousands of advertisers.

Optimize Campaigns

Learn what creatives, dayparts, programs, days of week, etc., are most likely to drive response. Let the audience tell YOU what they want to see and hear and when they want it.

Change the Conversation

Change the conversation – discuss response metrics, creative and schedule – instead of ratings. Focus on results over exposure, performance over potential.

DirectionOwl/

DirectionOwl is a breakthrough in attribution that demonstrates how broadcast advertising drives increased foot traffic.

 

DirectionOwl establishes a geo-fence around your advertiser’s physical location(s) and tracks visitors. You’ll see which ads drive the best response which helps in closing new business and up-selling existing clients.

 

270+ million mobile devices tracked.

 

DirectionOwl couples with AnalyticOwl to provide an even better understanding of the overall impact of broadcast advertising, proving that broadcast not only drives search and website traffic, but also foot traffic visits to physical locations.

 

AEs can show data as a gateway to other metrics.

 

Not reliant on Google Analytics – just add an address in the AnalyticOwl dashboard

CONVERSATION STARTER

Conversation starter with any advertiser / prospect – no Google Analytics required.

PATHWAY TO SALES

Physical visits, face time increases opportunity to sell products or services.

OPTIMIZE CAMPAIGNS

Tweak to gain more foot traffic by hour, day, daypart, creative etc.

HOW’s THE WEATHER

Weather impact on foot traffic visits is shown to find additional trends.

NumericOwl & AcquisitionOwl

What?

NumericOwl shows advertisers the attribution benchmarks for other advertisers in the same industry.  Drawing insights from over 3 billion responses to millions of broadcast ads, you’ll be able to recommend formats, creative, dayparts and more that will get more response.

 

Why?
With AcquisitionOwl you’ll also be able to provide advertisers an ‘Expected Return’ based on their own conversion metrics and historical ad campaign metrics.

NumericOwl addresses the results question right up front. You’ll be able to show a prospect the spikes in web traffic that others in their industry have seen and the strategies used to achieve them. This helps not only in closing deals, but also in establishing achievable benchmarks.

NEW BUSINESS

Powerful data and insights that help close deals. Show advertisers what their peers are doing, and how they can benefit.

INDUSTRY BENCHMARKS

Details on the most effective creative, dayparts, formats and more to help shape effective strategies to get more response.

CREDIBILITY

Credibility from the largest database of broadcast attribution history in the industry. Billions of responses from millions of ads.

PRE-OPTIMIZED CAMPAIGNS

Expected Return metrics based on real advertiser campaigns give advertisers confidence and comfort.

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DecisionOwl

What?

Ad Reports with automated ‘Consider More’ insights and suggestions for broadcast attribution. AI insights based on actual results and industry benchmarks from NumericOwl. DecisionOwl highlights ad campaign success.

 

Why?

More intuitive, self-serve reporting.

 

An ad report is only as good as the insight it provides. Retention and growth come from identifying what’s working and optimizing campaigns using attribution insights. DecisionOwl generates these insights automatically, making every seller into an instant data expert.

EASY TO UNDERSTAND

Every AE can easily read an ad report without being a data analyst. Data is great, but only if the players involved know what to do with it.

ACTIONABLE INSIGHTS

Keep broadcast sellers, clients and ad agencies on the same page with real results and clear next steps based on actionable data insights.

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InformOwl

What?

InformOwl is an easy to implement widget that automatically plays current audio or video spots on an advertiser’s website.

 

InformOwl works on any device, including mobile website, and automatically syncs with an advertiser’s on-air schedule, so spots automatically expire when on air ad campaign ends.

 

Why?

InformOwl provides a powerful way to deepen relationships with your advertisers. By providing a widget that will play their own timely ad spots on their own websites, all while providing customer leads to the advertiser.

 

Raises Station(s) profile to wider online advertiser audience and provides advertiser with credibility of being a broadcast advertiser.

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CONSISTENT CROSS-PLATFORM MESSAGES

Consistent creative messaging across broadcast media and advertiser websites.

MULTIPLE TRACKING LAYERS

Enables the collection of invaluable widget response data to match to on air commercial effectiveness.

ConversationOwl

What?

ConversationOwl is a creative help tool that account executives and managers can use to help advertisers find ‘their unique brand voice’ quickly.  It outputs a Creative Test Plan, or you can search creatives that drive response for any industry category or market with pre-made creatives ready to customize.

Extend campaigns by A/B testing creative components over a longer, more valuable timeframe.

 

Why?

Creative ideas get prospective advertisers excited. By equipping your sales teams with a tool that helps them prepare for calls, collaborate on creative during calls, and generate new ideas for existing clients, you win more business and streamline the creative development process.

CREATIVE A/B TESTING

Generate a ‘Creative Testing Plan’ to help find the client’s competitive advantage quickly. Try it all and see what works.

EXTEND ENGAGEMENTS

Zeroing in on better performing creative over time helps extend campaigns and ensure renewals. There is always something else to test and try!

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IntegrationOwl

What?

Every media company aims to have a unified ad report of all the advertising products offered.

Via IntergrationOwl, a simple one-time set-up can provide ad agencies and advertisers with a list of available data to include into an ad report – from Google Ads, Twitter Ads, Facebook Ads, LinkedIn Ads, Bing Ads to AdRoll, The Trade Desk, Triton, Outbrain, CallSource and DialogTech.

 

Why?

It’s always a challenge to present cohesive unified data in one dashboard when different metrics are evident.

 

IntegrationOwl importantly unifies all kinds of advertising and marketing data, broadcast and digital, into one dashboard for easy ingestion and use.

 

Linking multiple data sets leads to important cross channel attribution metrics.

EASY TO CONFIGURE

Simple Set-Up and pre-determined ‘Instant On’ integrations of advertising and marketing data sources.

ONE REPORT, IN ONE PLACE

One-stop shop for all broadcast and digital ad data.

CROSS CHANNEL PATTERNS

Ability to link multiple data sets together for more accurate attribution and multi-channel patterns.

AUTOMATED REPORTING

Ability to generate automated ad reporting with pre-defined criteria.

TechnicOwl

What?

TechnicOwl is a streamlined process for AE’s to re-sell and up-sell website services.

A simple form in the AnalyticOwl dashboard has a summary overview of website services offered which can be sold, up-sold or included with a media buy.

 

Why?

A good converting website that funnels customers from browsers to shoppers to buyers is vital for successful attribution and the best ROI.

 

Many websites lack professionalism, responsiveness, good SEO or pathways to move customers to take action and convert to a form fill, appointment or sale.

OFFER MORE

Be a one-stop-shop for Websites, SEO, Reputation Management, Retargeting, and Directory Listings. These services are key to business operations, deepening your relationship with your clients.

BETTER RESPONSE, LEAD GENERATION

Decent websites increase response and lead generation. Make media campaigns more effective by creating a better mid-funnel experience for customers.

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TacticOwl

What?

A streamlined sales app with a simple step-by-step interface that enables account executives  to generate and refine proposals on the spot.

 

TacticOwl can be skinned for your stations and provide email proposal summaries to your clients in real time. Plus it can be integrated with CRM tools like Salesforce.

 

Why?

The traditional method of going back to the office to author a proposal can lead to a prospect going cold. By creating and refining proposals on the spot, while a customer is engaged and interested, your chances of closing the sale increase dramatically.

 

TacticOwl enables AE’s to sell ad packages based on margin and client goals.

INTEGRATED SALES

AE’s can quickly and easily build proposals integrating broadcast, digital and promos on the spot.

FLEXIBLE DISCUSSIONS

Negotiated changes can be made on the spot with updated proposals generated instantly.

CLOSE DEALS FASTER

Prospects can sign off on the spot, preventing the proposal from going cold.

EASY TO USE

Intuitive and easy to use – no excessive training required.

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